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In light of a new study that shows teen spending up by 18% since last fall, brands are catching on to the concept that there might be a link between social media and sales. Footlocker.com CEO told WWD that “even when they’re in the stores, kids are using their mobile devices to shop or look up product reviews and find out what other people are saying.”
Other brands like Macy's, Naughty Monkey, and Marc Fisher Footwear are redesigning how they market to the 13- to 20-year-old demographic with millennial-targeted training for sales associates, which they hope will help them to compete with teen havens H&M and Zara. Affordable juniors shoe line and a beefed up online presence are also in the works. Likewise, CMerit USA Inc., the parent company to Gotta Flurt footwear, has hired a slew of new marketing staff in order to capitalize on their Facebook and Twitter platforms before adding Google+, Pinterest, and Instagram next month. In their words, “The Internet is where it’s at."
· Teen Spending Sees Resurgence [WWD]
· Four Things Facebook's IPO Means for Fashion [Racked]
· Surprisingly, These Are the Top Five Retailers on Pinterest [Racked]