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While we were off enjoying a long Memorial Day weekend (welcome back, by the way!), Mashable posted yesterday on the best brands currently using Viddy. For the uninitiated, Viddy is an iPhone app that functions a little like Instagram, but with video, and of the six brands Mashable called out, DVF was the only fashion company mentioned.
DVF uses the platform to show clips of Diane's everyday work life, and they also ran an initiative during Fashion Week last February to shoot behind-the-scenes footage and crosspost on Facebook. In Mashable's words, "Giving fans an insider glimpse is a clever way to make the most of short-form video — viewers feel like they can enjoy special access to a brand they admire."
That said, the clip that they used to demonstrate DVF's Viddy prowess was an out-of-focus, seven-second clip of Diane being photographed backstage at Fashion Week. Kind of boring, to be honest. Is this really the most exciting fashion-related content on Viddy right now, or are other brands using it better? Let us know what you think in the comments.
· 6 Brands That Get It Right on Viddy [Mashable]
· DVF/Viddy [Official feed]
· All DVF coverage [Racked]