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How Oprah (Sort Of) Launched a Beauty Line

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Some entrepreneurs get business loans or dip into their savings to launch a company. But Kiley Russell, the founder of the new brand Big Girl Cosmetics, had a more unusual way of getting seed money. The Chicago-based makeup artist was in the audience when Oprah gave away free cars, so Russell said she sold the car and used the money to start her line. Now, Big Girl is selling at Macy's. The products include O-inspired names like Diva lip gloss, Vava Bloom palette, and Oprah's Favorite, an assortment of purple eyeshadows, in honor of O's favorite color. And YOU get a cosmetics line! And YOU get a cosmetics line!
· Oprah's Legendary Car Giveaway Spawns a Makeup Line [Allure]
· Oprah Winfrey's Flagship Store Is Officially Closed [Racked]
· Big Girl Cosmetics [Official Site]