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The DL1961 x Bag Snob Denim Collab All Started With a Tweet

Bag snobs and Twitterers, Tina Craig (left) and Kelly Cook (right). Image via <a href="http://www.bagsnob.com/2008/06/meet_the_snobs.html">Bag Snob</a>
Bag snobs and Twitterers, Tina Craig (left) and Kelly Cook (right). Image via Bag Snob

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If there was any doubt of Twitter's influence within the fashion industry, question no longer. There is going to be a DL1961 x Bagsnob denim collab, and according to WWD, the whole thing was born out of a single tweet. Tina Craig, one half of the blogging duo behind Bag Snob, told WWD, “I tweeted about [the brand] 'cause I love them so much. They take off five pounds and they never stretch out." DL1961 got some major online mileage out of Craig's endorsement, and thus a collab concept was born.

The seven jean collection—one for every day of the week— will drop in July and be made with DL's signature lycra infused Xfit stretch denim. They'll be available in your choice of metallic, magenta ómbre, plaid, plus other colors and styles, and, of course, come with Craig's ringing endorsement as "the world’s best-fitting, butt-lifting, leg-shrinking jean.”
· DL1961 in Bag Snob Collaboration [WWD]
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