clock menu more-arrow no yes

Filed under:

The Shops at Target Launched Very Quietly Yesterday

New, 1 comment
The Webster, via Target
The Webster, via Target

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

The Shops At Target might have launched with start-studded fanfare in New York last Tuesday, but the rest of the country bid it a much quieter welcome when it officially arrived online and in stores yesterday.

To recap, the Shops is a collaboration with local boutique owners from around the country—a dog treat bakery in Boston; a posh candy store in San Francisco; a vintage homewares store in Connecticut; a beauty store in Aspen; and a clothing boutique in Miami. And though Target has been hyping the initiative plenty—they even took the precaution of launching the collaboration on a low-traffic Sunday, just as they did for Jason Wu—this time there were no Monday morning tales of stampedes and website fails, which are now generally accepted as the Target collab norm. In fact, the news front is basically showing tumbleweeds: None of the five shops have sold out, and the highly anticipated Miami-based boutique, The Webster, still has 117 items up for grabs on the site.

But don't hem and haw if you've got your eye on something: A Target collab is still a Target collab, whether or not someone loses an eye at the launch. If you want something, head here to shop.
· Welcome to Miami: The Webster at Target Lookbook Is Very Beachy [Racked]
· Target's New Design Collaboration Thinks Local, Ships National [Racked]
· All Shops at Target Coverage [Racked]