clock menu more-arrow no yes

Filed under:

The Art of the Choo

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Choo 24:7, a shoe and accessories brand under the Jimmy Choo umbrella, has launched a new website that integrates all of fashion's favorite buzzwords: street style, social media, and crowd sourcing. The brand is inviting visitors to submit images of themselves wearing Jimmy Choo shoes and accessories in a way that illustrates their personal style, which will then be chosen for Choo247.com and interspersed with professional photos of celebrities and ad campaign images. It's a cute idea, and should be a hit with customers—after all, everyone loved it when Burberry did it in 2009. [WWD, Choo247.com]