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The Art of the Choo

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Choo 24:7, a shoe and accessories brand under the Jimmy Choo umbrella, has launched a new website that integrates all of fashion's favorite buzzwords: street style, social media, and crowd sourcing. The brand is inviting visitors to submit images of themselves wearing Jimmy Choo shoes and accessories in a way that illustrates their personal style, which will then be chosen for Choo247.com and interspersed with professional photos of celebrities and ad campaign images. It's a cute idea, and should be a hit with customers—after all, everyone loved it when Burberry did it in 2009. [WWD, Choo247.com]