Piperlime Will Open Brick and Mortar Store

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Not to be outdone by Amazon's announcement back in February that they will be opening their first brick-and-mortar store in Seattle, Gap Inc.-owned Piperlime has declared that they, too, are opening a real live store. A spokesperson told WWD:

The store will have a women’s focus. We will have clothing and we’ll be showing our disproportionate love of shoes and accessories. There will be a mix of discovery and established brands across all categories.”

And actually, Piperlime is beating Amazon to the punch. While Amazon is still reportedly looking for a location, Piperlime has already found theirs: a 4,000-square-foot spot at 121 Wooster Street.
· Piperlime Joins Rush to Omni-channel World [WWD]
· All Amazon coverage [Racked]
· All Piperlime coverage [Racked]