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Scott Schuman (a.k.a. The Sartorialist) is known to be a bit of a loose cannon when it comes to interviews, but here's one Dolce & Gabbana lifestyle blogazine Swide posted yesterday where he appears to be towing the party line pretty carefully. Basically, he has nothing but nice things to say about brand-blogger relationships, magazine-blogger relationships, and well, everything. If all that sounds pretty boring, put it into context of this month's GQ profile on the photographer, which made a bit of a splash when it came out and devotes a good chunk of time to Schuman's grumblings about all sorts of things, including Dolce & Gabbana.
Quick backstory: In 2009, Schuman and a bunch of other bloggers were invited to sit in the front row at Dolce & Gabbana's spring/summer show (which was a first for bloggers, who were still considered industry outcasts at the time). But it was weird: There were podiums and loaner laptops, and though the moment is now considered a example of the rising influence of bloggers in fashion, Schuman tells GQ he was pretty pissed about it at the time:
"They got a humongous amount of press," he said. "Look, we brought the bloggers in and gave them the front row. Look at the dancing-monkey bloggers! I could barely bring myself to sit down."
Talking to Dolce & Gabbana's in-house publication about the heyday of blogging, however, Schuman's attitude is a little different:
"I think since 2009, when Dolce & Gabbana opened their doors to bloggers [a photo of Schuman at the podiums during the show appears on screen], it's just continued to be more interesting."
His opinions on print journalism also appear to be reformed. On the subject, he told GQ:
"It shocks me when young kids still say, 'I want to do a magazine...Really? Do you want to do a magazine because you want to be an editor—what you think that life is, that romance—or do you want to communicate? Because if you want to communicate, why the fuck would you put all those obstacles in your path and have to print pages, as opposed to going right on the Internet and actually communicating?"
But in this Swide video, he says he sees print and online journalism as a big happy family.
"To me, it's just different. It's apples and oranges. Actually, both together make a wonderful fruit salad."
Which sounds delicious, true, but more like like the words of someone who has a lot to gain by staying on the good side of a powerful brand than the cranky, contentious Sartorialist we have come to know and love.
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