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- Charlotte wedding gown, $499.99 at ruche.com.
- Corinna gown, $495 at jcrew.com
- Rami Kashou for bebe lace ¾ princess sleeve wedding dress, $2,500 at bebe.com
- Angelina one shoulder maxi dress, $550 at coast.andotherbrands.com
- Panes of Lace gown, $600 at bhldn.com
- Silk g
- Teasdale dress, $358 at katespade.com
- Image: Topshop
Wedding gowns used to be the exclusive realm of boutique specialists or high-end department stores. But nowadays, along with just about every other old-school retail rule, that's no longer the case.
In the last several years, more and more contemporary brands are getting their bridal on: J.Crew and Ann Taylor both launched their own collections of wedding gowns, while Urban Outfitters spinoff BHLDN opening in 2011 as, essentially, a very chic wedding emporium for the modern bride. Even Topshop is saying "I do," with a recent Richard Nicholl bridal capsule. And while contemporary doesn't necessarily mean cheap (some J.Crew options will run you upwards of $2,500), it does mean that brides have the option of shopping brands they already know and love for their all-important wedding day. We've rounded up eight of the best for you after the jump.
Ruche: Ruche is a great stop for vintage-inspired wares at rock-bottom prices (seriously, you'd be hard-pressed to find something you consider "spendy" among the stock). The bridal line is no different. You can totally get something cute for less than $500—or spend a bit more for a slightly more luxe look. (The bridesmaid options are particularly affordable, and rather attractive, to boot.) If romantic and retro is your thing, Ruche has you covered.
BHLDN is an offshoot of the Anthropologie/Urban Outfitters/Free People conglomerate. For sacrificing a larger slice of your budget, BHLDN rewards you with a wealth of super-specific options. Maybe you have a '20s theme, or you favor an avant garde look? They've got something for every weird little niche that your wedding inspiration might fit.
J.Crew is ready and willing to outfit your entire bridal party, from groom to flower girl to mother of the bride. And the brand affords the bride a wealth of options for her own gown, too, whether your style is clean-cut and minimal or traditional and romantic. Prices run the gamut: While some gowns hit the $3,000 mark, there are also tons of great options between $250 and $1,000. J.Crew’s inclusive sizing (from 2 to 16) should win a few fans, as well.
bebe does bridal! The go-to spot for body-con-anything and skin-bearing separates offers a lot of what you’d expect from their bridal line: Beading abounds, as do feathers and sculpted bodices. However, the seven-dress bridal capsule designed by Rami Kashou has yielded fairy-tale gowns of the more demure variety, with pricing between $278 and $2,500.
London cool in bridal gown form—that’s what Coast is offering. There are no frou-frou choices among this pack, only sleek, flattering picks in off-white shades, like champagne and cream. Delicate details, like hand-done pleating and gorgeous lace overlay, stand out.
“Traditional fairytale” is the m.o. at Ann Taylor’s bridal shop. Princess waistlines and flared skirts are the most usual offerings and, well, everything’s rather fetching. Both frilly and laid-back brides are represented here, as are those looking for some abstract floral renderings on their gowns. Prices are pretty mid-range, but there is a nice sleeveless number to be had for just under $300, and gowns range from size 0 to 18.
Everyone’s favorite UK import is finally venturing into bridal fashion, with the help of English rising star designer Richard Nicoll. Though it doesn’t drop until late June, the “Tie the Knot” collection promises to be as trendy as the rest of the Topshop line: Think mod-length mini dresses and tiered pink lace. With prices are in the $100 to $550 range, however, these dresses could double for plenty of other occasions.
Kate Spade's wedding shop is all encompassing—you can browse bridesmaid gifts, shoes, even a "Mrs."-embossed passport cover. The bridal gowns themselves are kicky, no-fuss minidresses with the Spade signature look: flirty and retro-inspired. Similar silhouettes are offset with quirky detailing, including feather-like sequins and scalloped hems. And there are two luxe, ankle-length ball skirts for the bride who happens to be into separates. In line with the rest of the brand's pricing, nearly each of these pieces is under $700.—Alison Baitz
· All Weddings Week coverage [Racked]
· BeBe's New Bridal Line Is Everything You Hoped It Would Be [Racked]
· Introducing Topshop's $93 Wedding Dress [Racked]