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Alexa Chung in JW Anderson
Not to be outdone by H&M's big Maison Martin Margiela announcement yesterday, Topshop has just confirmed that they will be creating a collaboration capsule with knitwear guru JW Anderson, and that it will be launching in September.
According to the Guardian, the Topshop collection will include jersey, denim, knitwear, and outerwear, and Anderson is dutifully psyched to participate, saying of the partnership: "It gives me the opportunity to reach a much wider audience with my designs. It has always been very important to me that my collections are made accessible to anyone interested in fashion and design." Which is pretty much what all high-end designers doing a fast-fashion collab say, so nothing new there, but here's something that is different: apparently objects selected by Anderson including pencils, rubik's cubes, and photography books which will be displayed along with the apparel to give the collection a curated, Colette-like vibe.
So that sounds fun and all, but we're still mostly excited about the knitwear. Which, unless Topshop intends to cruelly punish its American customers, should be available online come September when the collection launches. Of course, like its predecessors, it will likely sell-out on launch day, so it's worth noting on your calendar if you've got your eye on something. And of course, we'll keep you posted with all the inevitable lookbooks, ads, and other teasers as we get them.
· JW Anderson to launch Topshop range [The Guardian]
· That Was Fast: Mary Katrantzou for TopShop Landed Today and Is Almost Completely Sold Out [Racked]
· All collaboration coverage [Racked]