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Louis Vuitton Is Repurposing That Runway Train for Fall Ads

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Proving that he knows the value of a good investment piece, Marc Jacobs is repurposing the train he commissioned for the Louis Vuitton Fall 2012 runway in the brand's latest ad campaign. Which seems responsible, because at $8 million, it would be a pity to get only one use out of it. “We wanted to continue the journey we started with the fashion show,” Jacobs told WWD, adding the ads are meant to evoke, “the glamour of travel and the romance of going somewhere.” Steven Meisel photographed the campaign, which will launch in August magazines.
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