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Dip-Dyed Hair Still Going Strong in Prada's Fall Campaign

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

First appearing on Prada's runway back in February, dip-dyed hair has been prolifterating on the heads of celebrities, models, and even regular people ever since. Opening Ceremony did it in their catalog. Coco Rocha did it at the Met Ball. Even Gwenyth did it, and no offense to her, but once a trend has become GOOP-friendly, it's safe to say it has officially lost its edge.

Or not. Despite possible dip-dye saturation, Prada brought it back for their fall ad-campaign, indicating that the trend will be sticking around for another season at least. Cue the dip-dye Pinterest boards.
· Proof: Prada's Dip-Dyed Hair Will Soon Be Everywhere [Racked]
· Dip-Dye Watch: Gwyneth Paltrow Is Doing It Too [Racked]