clock menu more-arrow no yes

Filed under:

Adidas Pulls Jeremy Scott "Shackle" Sneakers Due To Negative Response From Fans

New, 1 comment

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Jeremy Scott's latest collaboration with Adidas is causing more than the usual amount of buzz. The collection is slated to drop in August, but when the brand teased a photo of the JS Roundhouse Mid—a high-top sneaker featuring a plastic ankle shackle—on their Facebook page recently, fans responded negatively with comments like these:

"Slavery isn't a fashion example," posted user Antonio Leche. "Everyone involved in this show should be fired ASAP! This is the new reason I won't buy any Adidas anymore!"

User Kay Tee added,

"It's offensive and inappropriate in many ways. Not to mention ugly."

The brand released a statement defending the sneaker, saying that, "The design of the JS Roundhouse Mid is nothing more than the designer Jeremy Scott's outrageous and unique take on fashion and has nothing to do with slavery."

The Washington Post is now reporting that Adidas has pulled the sneaker from the line and issued the following apology: "Since the shoe debuted on our Facebook page ahead of its market release in August, Adidas has received both favorable and critical feedback. We apologize if people are offended by the design and we are withdrawing our plans to make them available in the marketplace."

For his part, Jeremy Scott just seems kind of baffled by the whole thing, saying, that the sneaker was inspired by a furry toy called My Pet Monster. “My work has always been inspired by cartoons, toys & my childhood,” he said in a statement emailed to The Associated Press.
· Look How Fun Jeremy Scott's Fall 2012 Show Was [Racked]
· Jeremy Scott for Adidas Spring 2012 Will be Monkeys & Leopards [Racked]