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It's no secret that beauty buys go up when the stock market goes down, but beauty mags generally attribute the correlation to the fact that a Chanel lipstick sounds like a bargain compared to a Chanel jacket. A new study by several Texan universities, however, says it's all part of the mating game. Dubbed "The Liptick Effect," the paper concludes that racking up moisturizers and eye-shadows is simply an effort look more outwardly appealing to financially stable mates, a rarer find in an unstable economy. So basically, screw feminism, ladies, you've got child care and a 401k to snag. [HuffPo]