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Weird Science

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By Kenzie Bryant
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Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

It's no secret that beauty buys go up when the stock market goes down, but beauty mags generally attribute the correlation to the fact that a Chanel lipstick sounds like a bargain compared to a Chanel jacket. A new study by several Texan universities, however, says it's all part of the mating game. Dubbed "The Liptick Effect," the paper concludes that racking up moisturizers and eye-shadows is simply an effort look more outwardly appealing to financially stable mates, a rarer find in an unstable economy. So basically, screw feminism, ladies, you've got child care and a 401k to snag. [HuffPo]

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