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Hedi Slimane is exercising his creative authority over there at Yves Saint Laurent, and nothing appears to be sacred. WWD reports that Slimane will be changing the name of the iconic French house to the more streamlined Saint Laurent Paris in the coming months. The iconic YSL logo—which is stamped on many a product, including shoes and lipsticks—will remain.
WWD speculates that the change is part of Slimane's efforts to "thrust Saint Laurent into a new era," but the designer remains mum on that topic (and all others), having declined interview requests since taking up his post last spring.
· Name Change Ahead at Yves Saint Laurent [WWD]
· The World Will Have to Wait a Little Bit Longer to See Hedi Slimane's First Collection for YSL [Racked]
· The Yves Saint Laurent Retrospective Is Bringin’ the Awesome to? Denver, Colorado [Racked]