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Doo-Ri Chung Takes Her Leave From the Doo.Ri Brand, Here are the Top Three Reasons We Hate to See Her Go

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Doo-ri Chung with her parents at her Macy's Impulse collection launch, via Getty
Doo-ri Chung with her parents at her Macy's Impulse collection launch, via Getty

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This just in from WWD: Doo-Ri Chung is leaving the namesake label she started back in 2001. Her designs for Doo.Ri—from the jersey draping and trench coats that put her on the map, to the fresh laser-cut and sculptural pieces shown at fashion weeks since—appeal to a diverse range of customers, but mostly fall in the cool girl aesthetic. Or rather, cool girls who appreciate the art of technical design.

While the WWD report was sparse on Chung's reasons for leaving and where she's headed next, the tone of the piece and the fact that Chung hasn't commented on her departure yet suggest that this was not an amicable split. Chung has always had exceptionally loyal fans, however, (it's hard not to have a soft spot for a designer who started her line in the basement of her parent's New Jersey dry cleaning business), and they, like us, are bound to be bummed about the news. So besides all of the above, here are the top three reasons we hate to see the designer leave her label:

1. In 2006, Chung was the first female designer to win the CFDA/Vogue Fashion Fund Award, and in the same year, she took home the CFDA's Swarovski's Perry Ellis Award for emerging talent in womenswear thanks to her 2005 Spring and Fall collections.

2. Her Macy's Impulse collaboration, which debuted last February, expertly toed the line between affordable and true-to-the-spirit-of-her-RTW designs.

3. This dress, this dress, and these dresses.

We'll keep you posted as we learn more about the designer's plans.

· Doo-Ri Chung to Exit Doo.Ri Brand [WWD]
· Doo.Ri's Modern Take on Illusion Lace [Racked]
· All Doo-Ri Chung Coverage [Racked]