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Melons

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Rihanna's forehead is one of the few body parts the pop star normally takes pains to cover. But an Instagram photo she tweeted featuring her exposed forehead next to a hand-written note reading "Mine's bigger than yours" was the third most popular pic on all of Twitter last week, according to Mashable. Imagine the ROI had she exposed anything else. [Mashable]