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Lucky Brand Jeans Adds Plus Size to its Lineup

Two of the looks, via <a href="http://www.wwd.com/markets-news/denim/lucky-enters-the-plus-size-fray-6000815/slideshow#/slideshow/article/6000815/6000862">WWD</a>
Two of the looks, via WWD

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Lucky Brand Jeans will be introducing their first plus size denim line for fall, WWD reports. That means Lucky's popular Ginger Ginger style jeans—which are fabricated in stretchy denim and feature a midrise with contoured waist in skinny, straight, and boot options—will soon be available through size 24.

In addition, the brand is launching the Lucky Plus apparel collection, which is chock full of peasant blouses, sweater coats, leopard-print cardies, and jean jackets. (WWD reports you can a also look forward to glitter and sparkle for the holidays.) The clothes will live on Lucky's e-commerce site come the holiday season and be sold via Nordstrom, Macy’s, and Belk, among others, beginning July. Lucky stores however, will not carry the line. Expect to pay from $99 to $129 for the Ginger jeans and between $49.50 and $119 for Lucky Plus.
· Lucky Brand Enters the Plus-Size Fray [WWD]
· So, What Are 2006's Most Googled Denim Brands Up To Now? [Racked]