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Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

A few weeks ago, California named the site of the original O'Neill Surf Shop in Santa Cruz a California Point of Historical Interest. In honor of the O'Neill Surf Shop legacy, which first opened in 1959, our sister site Curbed San Francisco has hit the books in order to uncover all the gory details behind the history of the store, each helping it become synonymous with Cali surf culture. Find out how the brand's founder Jack O'Neill built the first wetsuit and why he could sue every "surf shop" out there (but won't because he's a sweetie). [Curbed SF]