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Tweeps

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American brand Ralph Lauren has joined the Twitosphere, and unlike the rogue RL account that took Twitter by storm last summer, this one's for real. The company sent out its inaugural tweet a mere 15 minutes ago with a quote from the man himself: "There is so much that happens in our world everyday, I'm excited to invite you to be a part of our story." Don't mind if we do. Follow along at home via @RalphLauren. [RalphLauren/Twitter]