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It appears that the good people at Dress Barn have finally come to terms with the fact that most women aren't really that into the idea of shopping for their clothes in, you know, a barn. WWD reports that despite strong numbers for the retailer, there has been "a realization within the ranks that the Dress Barn name doesn’t exactly evoke the most flattering fashion image." According to the publication, a strong contender for the new name is Roz & Alli, based on a new label of maxidresses introduced this spring. Now, of course, all eyes turn to Fashion Bug. [WWD]