clock menu more-arrow no yes

Filed under:

Meet Guccio, Gucci's New In-House Horse

He looks a little confused, but we suspect he knows exactly what he's doing. Image via WWD
He looks a little confused, but we suspect he knows exactly what he's doing. Image via WWD

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Gucci, the Italian house some people know best for its sexed-up black leather gear, has been pushing the kinder, gentler, more equestrian side of the brand recently. First they designed some riding gear for Charlotte Casiraghi, Grace Kelly's gorgeous, horse-loving granddaughter, then they went ahead and made her the star of its most recent ad campaign. Now, they've launched a capsule Equestrian Collection inspired by the clothes creative director Frida Giannini made for Edwina Alexander, currently the world's top female horse-jumper, and while they're at it, they figured they might as well get themselves an actual horse, too. The newest addition to the Gucci family is a stallion formerly known as Vleut, who has promptly been renamed Guccio, after founder Guccio Gucci. WWD reports that the brand has Olympic hopes for Guccio—as do we, if only to see whatever sexy leather horse clothes he will be outfitted in.
· Gucci Does Monaco [Racked]
· All Gucci coverage [Racked]