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now immediately when it hits the stores, you have the opportunity to pre-order off the site. Just like the order-it-straight-off the-runway-and-have-it-delivered-three-months-later site Moda Operandi, you can secure a spot in the first shipment for fall 2012 orders (though Madewell is much kinder on your wallet). While some might say that pre-ordering is a superflous move when the garments come from a mass-producing retailer, we say people who use the word "superflous" are lame anyway. Plus, did you see those super cute sweaters and buttondowns? [Madewell]