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Is Kate Spade Launching a Diffusion Line?

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Kate Spade Resort 2013

Preppy stalwart Kate Spade may soon be launching a lower-priced line, according to the New York Daily News. No official announcements from the brand are out so far, but an unnamed source shared a whole bunch of very real-sounding details on the alleged line with the News. If he/she is to be believed, the line will be a casual counterpart to the Kate Spade collection. It will focus on home goods and also include apparel. Prices will be lower than Kate Spade's current line and this label, reportedly named Saturday, will be focusing on e-commerce rather than brick-and-mortar stores. The source also said it would be rolling out by the end of the year.

The News did a little digging and reports that a trademark for the "Kate Spade Saturday" name has indeed been registered to cover products including home goods, footwear, jewelry, and cosmetics. Mazel tov, Kate Spade. Sounds like there's a baby brand on the way.
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