Bagging It

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Naming a bag after a sort-of-celebrity might not be the only way to sell it. Mulberry has just debuted the Bryn, which is named after the popular dude version, the Brynmore. The girl version recycles the very Mulberry-esque Postman's Lock and long strap, but adds a more feminine shape and variety of colors. Mulberry is, of course, hoping it'll generate as much excitement as the Alexa or Del Rey, but can a bag get big without a namesake? Maybe. If someone famous carries it (hi, Alexa Chung and Keira Knightley). [Telegraph]