Lush's New Color Cosmetics Are Like a Personality Test for Your Face

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Lush, the beauty company best known for their bath products, has officially entered the makeup market. Though they've sold perfumes and body glitters for a while now, they have just launched mascara, powder, liners, skin tints, and other cosmetics under the "Emotional Brilliance" banner.

The products stay true to Lush's vegan/recyclable ethos, and bonus, each comes in a small vial with a tiny brush. And even though some are labeled as "for eyes" or "for lips," you can use them all interchangeably on cheeks, eyelids, the back of your hand—you get the idea. But here's the fun part: Their names are all connected to emotions or states of being—"Calm" is a sky blue, while "Charm" is bubblegum pink, and "Focus" is silver. You're supposed to choose colors based on the moods they make you feel, so now you can think of your makeup selection process as kind of like "The Secret," except for your face.
· Lush Is Launching Makeup and Chicago Will Be the First City for the Preview [Racked Chicago]
· Lush Is Getting Into the Toothpaste Business [Racked]
· Lush [Official Site]