Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Shu Uemura Is Carrying a 24K Gold Eyelash Curler

New, 2 comments

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

When we think luxury beauty products we usually think Creme de la Mer or a rare perfume. But Shu Uemura's new limited edition 24-karat gold eyelash curler is a new kind of luxury.

For one thing, it costs $24, which is more expensive than the average eyelash curler but way, way less than French boutique skin cream. Considering the curler is still at a comfortable light lift-it-up-to-your-eye weight, that probably means it's gold plated rather than carved out of a solid brick of the stuff. But if it doesn't actually leave flecks of gold dust on your eyelashes, is it worth the extra cost?
· Would You Spend $100+ on Blush? Sisley Thinks So [Racked]
· Shu Uemura [Official Site]