Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Hot off the heels of her performance at London's Wireless Festival, Rihanna has announced a collaboration with Britain's long time high-street retailer River Island. The partners exchanged the obligatory official pleasantries, Rihanna telling Vogue UK, "I find London really inspiring and River Island loves to have fun with clothes. I'm looking forward to working with them and creating something really special." River Island, which, for those unfamiliar, is similar to Topshop in terms of prices and trendiness, came back with, "As soon as we started to work together we knew this was a perfect fit."
Rihanna's infatuation with British fashion is no secret. She has just finished filming a fashion reality show, which she also produced and stars in, called Styled to Rock. The show, which premiers in about a month on the airways across the pond, hunts for designers to dress performers and culminates in the creation of the get-up that Rihanna performed in at last week's Wireless Festival (Spoiler: It's picture above).
What's a little surprising, however, is that she decided to collaborate with a high street company rather than create her own line, since she told Ryan Seacrest back in March that, "I'm really pursuing a fashion line of my own. I want to design." She already did that Armani capsule, after all. Baby steps?
The capsule collection is slated to arrive in stores in spring 2013, but neither parties have released more info. Stay tuned.
· Rihanna For River [Vogue UK]
· Rihanna Is Producing a British "Project Runway" [Racked]
· All Rihanna Coverage [Racked]