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Alber Elbaz Taps Regular Old Folks (Literally, Old Folks) for Lanvin's Fall Ad Campaign

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Another campaign season, another chance for Alber Elbaz to make everyone smile. This time around, the Lanvin designer stocked his ads with real people looking eccentrically glamorous in the house's fall/winter collection. The models are men and women (and one dog) ranging in age from 18 to 80, and all were shot in New York by Steven Meisel. “I was interested to bring these clothes back to the street somehow, and seeing how they look on different ages, different sizes,” Elbaz told WWD. “It felt like a crazy family, and I like that.” Agreed: crazy is always good. And speaking of good, there's a video coming in August, which with any luck will be as much fun as this one was.

To see more of the season's ads, click on over to our Campaign Trail board on Pinterest, which we're updating daily as campaigns roll in.
· Campaign Trail: Fall 2012 [Racked/Pinterest]
· The 5 Best Fashion Dance Moments of 2011 [Racked]
· Alber Elbaz Keeps It Real for Lanvin Campaign [WWD]