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Elizabeth Arden Is Really Going to Town With Their Red Door Motif

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Elizabeth Arden and her Red Door Spa are true beauty icons, but they're getting a makeover for the 21st century set. The company just dropped a new line of eyeshadows—32 individual shades and 7 duo sets—all printed with little (not-always-red) doors on them. The packaging is printed with doors that are very much red.

And that isn't the only change over in Ardenland. The company just hired their first-ever global makeup artist, Rebecca Restrepo, who will be selecting color palettes and creating looks for the brand beginning this fall. She'll also be doing makeup for participants in the BlogHer fashion show. Our prediction for what comes next: signing a cutting-edge celebrity or model as their face.
· Red Door Spa Just Got a New and Improved Midtown Flagship [Racked NY]
· Elizabeth Arden [Official Site]