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Riding on the heels of their website makeover, Goop is also testing its design chops elsewhere. The blog will debut one limited-edition collaboration per week consisting of clothing, home decor, or beauty products. First up? A white T-shirt.
Designed in conjunction with Kain Label, the one-size-fits-most top sports grosgrain piping on the shoulders and sides. Otherwise, it is just a plain ol' white T-shirt that costs $90. As if Goop knew it was a boring and predictable choice, they tried to spruce up the product page with hot tips like, "This sophisticated embellishment to Kain's trademark silhouette will wear well for day into night" and, "We like to wear ours untucked." Noted, Gwyneth.
· Goop tee [Goop]
· Insight Into Gwyneth Paltrow's 9 to 5 Fantasy, Courtesy of Goop [Racked]