clock menu more-arrow no yes

Filed under:

Banana Republic and Bon Appétit Pair Up to Solve Your Desk to Dinner Outfit Issues

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

To attest to the age-old question of "how can I get away with wearing the same thing to work and then out somewhere to ingest food," Banana Republic has teamed up with Bon Appétit magazine to promote the brand's new collection, Desk to Dinner. As the name implies, the collection is meant to be day-to-night proof, and might just be the excuse you need to muster up the energy to do something after work. Because as the Times puts it, "The alliterative name may sound silly, but it is certainly more cheerful than Cubicle to Sofa in Front of the TV Set Wolfing Down Takeout Chinese."

The pairing will include print ads, plenty of e-mail and snail mail, digital content, and lots of plugs on Facebook, Twitter, and Open Table's blog, Dining Check. The campaign will also hit 450 Banana Republic windows throughout the country, and major cities will be seeing their own special events, which will most likely be filled with snacks.

And since regular food and fashion go together almost as swimmingly as desserts and fashion do, our sister site, Eater, has rounded up a few recent collabs between the two worlds. Examples include Momofuku chef David Chang's Vogue spread, and a T-shirt Billy Reid designed that was named after the director of Southern Foodways Alliance. Mangia!

Pairing the Right Clothes and the Right Table [NYT]
· Bon Appétit & Banana Republic Team Up For Desk to Dinner Line [Eater]
· Fashion's Latest Collab Obsession? Desserts! [Racked]