J.Crew's Hello, World! Campaign Would Like to Demonstrate How Cool These People Look in J.Crew

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If you're in need of any more inspiration on how to wear J.Crew's easy peasy basics, head on over to the brand's website for the first installment of its Hello, World! campaign. What that is, Vogue UK reports, is an online campaign of "10 leading tastemakers, including bloggers, magazine editors and boutique owners," all shot by Scott Schuman and Garance Doré.

The first part of the series is up, and it includes Berta Bernard, a photographer and blogger from Madrid; Takahiro Kinoshita, the EIC of Popeye magazine in Tokyo; Sven Schumann, founder of The Talks from Berlin; Hilary Tsui, a blogger and boutique owner from Hong Kong; and TK, founder of Milk Magazine in Hong Kong. Sorry, anyone from the states. It looks like you didn't make the cut.

In addition to just looking pretty, the campaign also includes an invite to join J.Crew's insider package, which will allow shoppers to purchase items duty free until August 31st. As an added bonus, the invite also comes with access to the brand's roster of international personal shoppers. The second installment of the campaign, which will include subjects from London, Milan, Paris, and Sydney, will launch sometime early this month.

Jenna Lyons tells Vogue, "We couldn't think of better story tellers than Scott and Garance to capture the way the world wears J.Crew. We want people around the world to learn about our designs and our quality—there is no a better way to articulate this but through people with great style."

So, what does a man who's name is TK like to wear? Chambray shirts, navy scarves, a trench coat, and a handkerchief.

· Joining The Crew [Vogue UK]
· Hello, World! [J.Crew]