This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.
Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Rag & bone has tapped none other than Kate Moss for the brand's very first ad campaign, and Kate even cracks a rare smile for the occasion. Craig McDean photographed the campaign, which was shot "on a derelict London street—Kate with minimal makeup, and Craig with a handheld camera and natural light," rag & bone founder Marcus Wainright told WWD. Head to our Campaign Trail pinboard to see that and the rest of the fall ad images as they come out—we're updating daily. [Racked/Pinterest]
:format(webp)/cdn.vox-cdn.com/uploads/chorus_image/image/45377636/racked_placeholder.4.0.jpg)
:format(webp):no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/3180648/2012_7_rab-and-bone-ad.0.jpg)