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When Yves Saint Laurent posted a photo of the new Saint Laurent Paris logo on their Facebook page yesterday, all hell broke loose.Hedi Slimane chose retro block lettering that reflects the brand's 1966 font, but apparently people are still passionate about the more recent curly-cued version. "Where's the iconography? This is not iconic," wrote one fan. "YSL without the Y is not YSL," argued another. (Personally, our favorite response acme from Twitter: "Hedi Slimane's updated YSL logo! created at Kinko's Copy Center using Microsoft Word???"). [The Cut]
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