FEED x DKNY Collaboration Isn't Messing Around

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The all-black DKNY x Feed Survival Collection diaper bag is not for fussy babies. Neither are the rain boots or umbrella, for that matter. The ultra-utilitarian, super straight-forward collection has functionality on the mind, or, as Feed founder Lauren Bush Lauren told WWD, “We wanted to do things that women could really get a lot of use out of." There's plenty of pink baby things out there, so we'll take this chic urban-friendly collection. Lauren Bush Lauren, do you ever mess up? (She doesn't.)

The collection launched at Harrods this week with an appearance by LBL herself (she's in town for the Olympics, along with her father-in-law Ralph Lauren). You can also find it at select DKNY stores, Bloomingdale’s, and Net-a-porter. The rain boots will cost you $115 while the tote/umbrella combo and diaper bag go for $220.

· Feed Projects Launches DKNY Collection at Harrods [WWD]
· Lauren Bush Lauren and FEED Team Up with Beauty Bar [Racked]
· All Feed Coverage [Racked]