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Cynthia Rowley Gets All Meta for Resort 2013

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Trending for fall: meta social-media-within-social-media video campaigns. First, there was DKNY's "#SocialMedia really is the new press release" video. Now, the latest clip to show off a collection while nodding to blogging, social media, and the "isn't the internet so fun?!" conversation comes from Cynthia Rowley. Get meta with it (and check out the Resort 2013 collection) after the jump.

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