clock menu more-arrow no yes

Filed under:

Uniqlo Shakes Pinterest Users Out of "Scrolling Slumber"

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

In an effort to combat the Pinterest-induced zombie apocalypse, Uniqlo got a little creative and introduced the "Uniqlo Dry Mesh Project" last week. Not like the name is any indication, but the project attempted to wake up Pinterest users with an "animated" stream by live-pinning multicolored items in a choreographed sequence across so many computers. Or rather, they made an online flip-book. And all it took was a lot of people and little hacking. Check out how they did it in the video above.
· Uniqlo Mesmerizes Pinterest Users With Mass Pinning [Brand Channel]
· All Uniqlo Coverage [Racked]