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Publicity Stunts

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When Louis Vuitton sunk $8 million into a one of the coolest runway props of all time, a.k.a. Marc Jacob's fairly functional train, the brand intended to get its money's worth. They already repurposed the train for fall ads, and now they're sticking with the theme by sending photographer-blogger Todd Selby from Paris to Shanghai by—you guessed it—train. Not the train, unfortunately, though that would be the ultimate PR stunt. A regular one. But you can still ride along with him via day-by-day documentation of his trip until he arrives in Shanghai, right in time for the grand opening of the first Louis Vuitton Maison store in China. [Louis Vuitton]