Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Liam Gallagher's Clothing Line Is Huge In Japan, Plus 10 Other Things We Just Learned From His Mouth

Killing it in Japan, via <a href="">Telegraph</a>
Killing it in Japan, via Telegraph

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Former Oasis frontman Liam Gallagher might be pushing forty but he's not slowing down; he's just moving on to a new industry. We in the fashion world feel blessed he chose ours. Starting Pretty Green in 2009, he was met with loooads of success across Britain, what with all that paisley and denim the Brits love so much. And now he's taking his show to Japan. Read on for our ten favorite quotes from his recent Telegraph interview, plus a choice ad, and one very large, very paisley building.

On the high standards he has for his line: "If it isn't cool it gets binned. I know people might buy it anyway and not everyone's me, but that's how it is: you've got to look at every detail, otherwise you'll end up selling shit."

On idiots: "I don't want to get caught up in it. I'm not hostile, but 90 per cent of the music business is run by idiots and I'll guess it's the same for fashion, know what I mean?"

On English soccer player Wayne Rooney's hair transplant: "I'm not having it. He looks like a fucking balloon with a fucking Weetabix crushed on top. He's better off as a skinhead, isn't he?"

That is Liam's new Japanese flagship.

On being independent: "I haven't got a favourite brand, I haven't got a favourite designer. I like what I like. I spend a lot of money on clothes so I know my shit. In fact, I probably spend more on clothes than 90 per cent of these fashion people because they get it all for nowt."

On out-shopping Victoria Beckham: "I had to walk down Hampstead High Street from the studio with two Pretty Green bags. This bloke at the traffic lights was looking at me with my new clothes in big bags like Victoria Beckham would have—but whereas she'd only have one, I had two—and I could tell he was thinking I looked like a right..." [Ed note: The Telgraph publishes "***"s instead of cuss words so we don't actually know what he said here. Fuck? Shit? There is no telling.]


On stylists: "I'll never have a stylist. If I like something, I get it and I put it on. Who are these judges? If you like something, you like it, and if someone else doesn't, well it doesn't mean you're wrong, does it? At least you went out and dressed yourself. If someone turned around to me and was like, 'Here mate, take that rubbish off that you've worked your bullocks off to buy and get this on you'..." [Here the Telegraph reports that a look of "withering froideur flits across" Gallagher's face.]

On a possible future in fragrance: "Why not? I'm down with the fragrances. I love my Chanel Bleu. I love it, man. And I get non-stop compliments off the girls who work in toy shops, man. I put loads on, you can smell me coming. So I'd definitely do it, without a doubt. I've got no idea how you go about it, though."

Liam, not forgetting his roots

On looking cool as fuck: "No! It's not a midlife crisis. Because I'm looking cool as fuck. Although I have since gone back to my decking pumps and leathers."

On Mick Jagger looking less than cool as fuck: "Mick Jagger, he's done his time now, hasn't he? So he's wearing lovely, nice loafers and his feet are comfortable."

On matters close to his heart: "I don't know, man. Pretty Green. As long as you look cool and you've got your own head of hair, that's all I care about."

· Liam Gallagher: 'Clothes are important, man' [Telegraph]
· D'Awww: Ryan Lochte and the US Olympic Swim Team Do Their Very Own 'Call Me Maybe' Video [Racked]