Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Blake Lively's Gucci Fragrance Video Looks Kinda Like That One Charlize Theron Did for Dior

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

The Blake Lively campaign video for Gucci Premiere has landed on YouTube, and it seems to be channeling another fragrance ad we know. Charlize Theron for Dior J'Adore, anyone? Curvaceous blonde American actress walking directly toward the camera? Check. Massive, elegant building? Check. Dramatic voice overs? Check. A whole big bunch of gold? Check. But Gucci did add a dream sequence and a desert to mix it up—plus, there's the whole five-frame slow-motion spritz happening in case you wanted to figure out Lively's good angle. Enjoy after the jump.

· Lost Olympic Sports Memorialized by Naked Models on Super 8 [Racked]
· Cynthia Rowley Gets All Meta for Resort 2013 [Racked]