Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Michael Phelps Manages To Salvage the Sexy Reputation of Olympic Swimmers With His New Louis Vuitton Ad

New, 3 comments

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

If this year's Olympics Games have taught us anything, it's that sometimes hot Olympic swimmers are at their most appealing when they're not talking or expressing themselves. So thank you, Louis Vuitton, for this new Michael Phelps ad, which makes up for the many unsexy outbursts over the last few weeks. (Ryan Lochte, you are dead to us). Bonus points for working in his endorsement deal with Speedo, and extra bonus points for not working in his endorsement deal with Subway.
· A Look at Debbie Phelps' Mysterious Relationship With Chico's [Racked]
· All Olympics coverage [Racked]