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It has come to the NFL's attention that their fan base is made up of 45% women, which is a whole lot of women they haven't been selling shit to... yet! The league aims to rectify that oversight this fall with a new woman-focused marketing campaign called "It's My Team," and we have to say, we are majorly impressed with the celebs they've been able to round up. Condoleeza Rice for one. There's the former Secretary of State to the right, looking all kinds of gorgeous and cool in a Cleveland Browns football jersey—which is no easy feat, we can assure you.
But lest you get the idea that this women's line aims to keep it all Condi-style classy, there will also be offerings like an off-shoulder NFL logo sweatshirt for $70 and a backless halter top for $76. All the better to accessorize with your tailgate cooler and drunk ass boyfriend.
· The N.F.L. Markets to Fashion Fans [NYTimes]
· Happy Super Bowl Sunday: What Vineyard Vine's NFL Ties Would Look Like On Actual NFL Players [Racked]