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You Can Toss Another Lawsuit Into the Martha Stewart-Macy's-JCPenney Debacle

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And that's her nice smile

So this is still happening. Remember how Macy's freaked out back in December when they learned J.C.Penney was planning to sell Martha Stewart's home goods? They promptly filed a preliminary injunction against sales of the merch, which was granted in July, and just to make their point, they went ahead and sued Stewart for breach of contract.

But it turns out Martha and Penney's don't really care. The Cut reports that "on an earnings call [on July 30], Martha Stewart Living Omnimedia said 'nothing has changed' since it lost a preliminary injuction earlier this month, and that it still plans to launch its products in-store and online with J.C.Penney in the first quarter of 2013."

Yesterday, Macy's announced that they going to go ahead and sue J.C.Penney for failure to respect their exclusive contract with Martha Stewart.

Settle in, folks. It's going to be a long, drawn-out battle.

· Macy’s Went Ahead and Sued J.C. Penney Over This Martha Stewart Business [The Cut]
· Macy's Legal Battle With Martha Stewart Now a "Hostage" Situation [Racked]
· JCPenney Amps Up Overhaul: Shops-in-Shops, iPads, and Haircuts Are Headed Your Way [Racked]