Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Alexa Chung Is Launching a Clothing Line, Says It Might Suck

New, 1 comment

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

It was only a matter of time. In her cover interview for Numero Tokyo's October issue, Alexa Chung confirms that she is, indeed, pursuing her own fashion line. According to Grazia, when asked if she'd consider working on her own collection she said, "Yes, I’m definitely going to do that. I’m looking into it right now."

Is that a lot of pressure, though, what with all the other demands on her time? Street style photos don't take themselves, you know. Apparently not. "I’ve got nothing to lose, it’s a bit of fun. In this current era of celebrity no one believes you actually design the stuff anyway, even though I sketch everything myself," she said. "So if it sucks I can say I had nothing to do with it, and if it’s really good I can say ‘Here are the drawings, it’s all my own work!"

We actually doubt it will suck at all. Fans of Chung's tomboy style will no doubt be hoping to see lots of her collared shirts and quirky dresses, which she's managed to make look fresh and cool and which have become her much-copied signature look. Basically, as long as she doesn't do anything like this ever again, she's got nothing to worry about.
· Alexa Chung Confirms She's Launching Her Own Fashion Collection [Grazia]
· Alexa Chung Hosted the Scottish Fashion Awards in Christopher Kane [Racked]