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Allow Loeffler Randall To Demonstrate the Art of Looking Completely Adorable While Riding Your Bike

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Not since we first discovered this blog have we experienced such a fashion crush on bicycles. In honor of their new Rider handbags, the stylish gals at Loeffler Randall headed to Brooklyn, with photographer Tim Barber in tow, to ride the tree-lined streets of Fort Green and show you what that bike basket is really for. Kick back and enjoy—and note those perfect cycling flats they've got on, too, while you're at it.
· Loeffler Randall's Fall 2012 Lookbook Has Us Spouting Poetry [Racked]
· You Can Now Match Your Loeffler Randall Shoes to Your Loeffler Randall Handbags [Racked]