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Tim Barber Gets All Unique for Native Shoes; Shiseido Plants Cherry Blossoms for NYC

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ONLINE—The Native Shoes website now features The Natives, a film series which asks individuals from all over the world one question: "What sets you apart from the other seven billion people in this world?" Start watching the trailer above or head here for the first film starring New York-based photographer Tim Barber. [Racked Inbox]

FACEBOOK—Now through the end of December, you can make a virtual "Wish for the World" on Shiseido's Wishing Tree through Facebook. For every 140 wishes, Shiseido will plant a cherry blossom tree in New York City with the New York Restoration Project. Download the do-gooder app here. [Racked Inbox]