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There's a science to underwear costuming, apparently, and Girls costume designer Jenn Rogien can tell you all about it. In an interview with WWD, she describes the importance of matching panties and the show's personalities like so: "There's a lot of sex in the show, but its not sexy sex. It's awkward, funny and sometimes silly sex, and underwear is a big part of it." So naturally, each character has a different go-to designer for her unders: sleek DKNY for Marnie, colorful Victoria's Secret for Shoshanna, hip Cosabella for Jessa, and, er, cotton Jockey for Hannah. [WWD, sub req'd]