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Even harder than finding your perfect fit when shopping online? Finding your perfect makeup shade. But Racked Beauty 38 member Beauty Bar is hoping they can take the element of unnecessary surprise out of your online makeup shopping with their new website tool, Makeover Studio. You can upload a photo of yourself (or, if you've somehow managed to avoid a camera phone overload of solo shots, select a model who resembles you) and then test out new colors and products.
We gave it a shot to see how it works. Our feedback and tips for getting your own best match, after the jump.
Here's how to do it:
· Once you've uploaded your photo, you can start with Face, Eyes, or Lips. A hint with photos: use one that is just your face and has you looking straight into the camera. On our first go-round, we tried a more "to the side" image and wound up looking like we had lipstick smeared on our cheek. It was not a good look.
· From there, you'll get a selection of brands, including everything from Stila to Philosophy to By Terry. You can choose a product (lipstick, for example), a color, and an intensity. To do more or less coverage, use the plus and minus buttons. You'll be limited to the lines Beauty Bar carries, so no luck experimenting with that new neon-yellow MAC shade.
· Note the "play/pause" button under your face. The tester will run through all the available product shades until you hit the "pause" button. We had a hard time figuring this one out, and the tool will run through every single color/shade until you tell it to stop.
· Once you've hit on a product/color you love, click "Add to cart." Congratulations: your guilt-free online beauty shopping just got even less guilty. Unlike some makeover sites that try to push product without giving you the bottom line, the prices are clearly displayed here.
So what did we learn? For one thing, we've come to terms with the fact that pale redheads will always, always look stupid in bright orange. But this tool did encourage us to play around with some shades we might not have considered otherwise, like a soft peach blush and a redder lip than we normally would have tried. If you hate going to a makeup counter and getting a hard sell, this is a great way to avoid the pitch and test multiple brands against each other.
Now, can someone at Beauty Bar please figure out a way to let us sample fragrances on the internet?
· Makeover Studio [Beauty Bar]
· 7 Tips For Saving Money on Your Manicure [Racked]
· Bobbi Brown's '50 Shades of Grey' Makeup Collection Actually Only Has Like 6 Shades of Grey [Racked]