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Breaking beauty news: pop star Pink has been tapped by Covergirl for the brand's latest campaign. The punky singer has an edgier vibe than the brand's typical celebrity model (Taylor Swift and Sofia Vergara, for example). Covergirl is to rising to the occasion by making their press statements extra cool: "She's an awesome addition to our CoverGirl family," a company rep said.
People magazine reports that Pink's first order of business will be to promote what the brand is calling a "bold new mascara innovation," and she will continue to represent "beauty with an edge" in all of her campaigns. And yes, she will be rocking her signature pink hair.
· Pink Is the Newest Face of CoverGirl! [People]
· Celebrities Are Just Like Us: Pink Hates Her "Butchered" Haircut [Racked]